IKEA NANÄ
Client: IKEA
Advertising Agency: MRM/McCann
Production: The Lion | Digital Studio & Technology Lab
Animation: Eduardo de Jevenois Howlett (Mr.Carrot Studio)
Illustration: Nuria Díaz
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Online mini-game where participants have to sing a well-known lullaby and, if they are able to put their “virtual neighbors” to turn off the lights and go to sleep,
they will enter a draw for a room designed by IKEA Interior Design team, based on the recommendations by the ‘Spanish Sleep Society’.
If the participant's intonation is correct, lights
will go out, which indicates that the neighbors go gradually to sleep.
Otherwise the lights will not go out as the singer “irritates” them and they will not be able to fall asleep.
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Sweet dreams.